product and market identification

  • Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment. (APPLE)
  • Select one of these products or services to use in the upcoming team assignments.

Write a 700-word paper in which you:

  • Identify the product or service (What are you selling?)
  • Determine potential target markets (Who is buying your product or service?)
  • Analyze the competitive advantage for the product/service related to current consumer buying trends. (What makes you different? Why would a consumer choose your product vs. the competitors?)
  • Assess the existing marketing communications for the product/service. (How is the product/service currently promoted?),

Format your paper consistent with APA guidelines. Minimum 3 references are required.

memo to president of company on market gap audit on chipotle mexican grill 1

Overview. You are to assume the role of a marketing consultant. Write a memo to the president of the organization you chose for your market audit outlining your assessment of the organization in marketing terms and provide a set of recommendations to improvement.

Detail. For this exercise, please go back to the market audit that you did at the beginning of the course and review what you wrote. Consider the organization in light of what you have learned in this course and develop some recommendations for change.

In your memo to the president, please provide first, your overall assessment of how much difference exists between what customers expect (or what you believe they should expect) and what they receive.

Then using the provider gaps discussed in the textbook, advise the president on which of these gaps should have the highest priority in improving service with your explanation for your judgment.

In the last section of your memo, provide some specific recommendations that the president might act upon to improve services.

Format Options:

Organize the recommendations into the four gaps following the order of the textbook (P44-45). You will then insert the 10 Gap areas from assignment 1 into where they might work best in the Gap Model.

Submission. The report will be a minimum of 15 pages (not including bib)

Grading Criteria. 100 points possible Criteria used to assess the memo will be as follows:

  • Illustration of your understanding and ability to apply the concepts in the textbook
  • Professional manner in outlining the problems and suggested solution(s)
  • Good organization of report starting with the big picture and including most important elements first
  • Specific recommendations that show diagnostic ability and reasonable (even creative) solutions to problems.

Focus

A Business Gap Analysis (somewhat different from the market gap analysis) examines key areas in operations that determine how well the enterprise is capable of executing its business/marketing plan. This analysis is based on the Market Gap Analysis. Examined are these building blocks of operational excellence:

1. Goals, Success Factors, and Challenges: what is truly important to the business?

2. Alignment: how well are people connected to the company’s vision, mission, and goals?

answer in apa style at least a two page answer not including the title and reference page

Adam Jones, the purchasing manager for ACME Corporation, is under suspicion for committing fraud. His superiors believe he is accepting kickbacks and bribes from various vendors. As the company’s fraud expert, you are investigating this possible fraud and are preparing to interview Adam. You suspect that Adam will be defensive and possibly hostile when interviewed.

1. What investigation procedures should be completed before your admission-seeking interview with Adam?

2. If you find evidence that proves Adam is commit-ting fraud at ACME, what might his initial reaction be when he is confronted? What other emotions and/or reactions might you expect from Adam? How do you know this?

wk 3 discussion 1

Human beings are fundamentally social. In this discussion, we will consider connection—from attraction to dissolution, and liking to love—by providing advice regarding various relationship concerns.

Imagine that you are an advice columnist. You regularly respond to readers, providing relationship advice based on social psychological insight. Select one of the following options and craft a reply letter, supporting your answer with scholarly and peer-reviewed sources. Explain to the reader, in layperson’s terms, relevant theory and research that addresses the social psychological variables involved. Summarize a clear answer to the question, formulating advice regarding future behavior.

  • Should I play hard to get?
  • Do looks really matter that much?
  • How can I attract a partner?
  • Is my relationship at risk of divorce?
  • Is there such a thing as a “fatal” attraction?
  • We’re opposites; are we doomed to fail?
  • I’m in a long distance relationship… Will it work?
  • Why does my friend stay in an abusive relationship?
  • What is love, really?
  • Other (as provided/approved by your instructor)

Your initial post should be 500-1000 words in length and must contain a minimum of three scholarly, peer-reviewed references, in addition to required course resources as applicable. Additional credible references are encouraged.

mid paper plan

Task: For this Midterm, you are tasked with completing an initial event plan.

The event is : A Silent Auction benefitting the Northern Virginia Therapeutic Riding Program (NVTRP). I would do this by asking companies and people to donate experiences and objects, then all the money would go straight to NVTRP. NVTRP allows people with disabilities to use horses for therapeutic purposes

Audience: This paper should be written towards your chosen organization leadership (ie their Board of Directors, Steering Committee, Executive Board, etc).It should therefore be written formally.Assume the reader is familiar with leadership strategies, communication terminology, and event planning.

Research Requirements:2 scholarly sources, 1 trade publication, Class Text(s)/Readings, PLE, & others as needed

Requirements: In approximately 3-4 (double spaced) pages, propose an event by addressing the following components in a fully developed sentence outline.This means 2-3 sentences (or more as needed) to address each requirement.Using first person is acceptable for this midterm.

Coverpage

  • Introduction & Event Summary
    • Need for the event (Goal or purpose of the event)
  • Researchin this section you’re giving me a brief account of what internal & external influences might affect
    • SWOT Analysis—what is going on in the community, in the organization, in the neighborhood—this supports your ‘need’ for the event.This may be in graph form, provided the writing is still formal.
      • Strengths what do you want to promote?
      • Weaknesses what is unlikely (perhaps funding? High attendance?)
      • Opportunities (think about the ongoing nature of the relationship between the org or event & the affected communities)
      • Threats (will it be hard to recruit volunteers? Do you expect a small budget? Are other major events scheduled for the same time?)
    • Leadership Assessment—Using the Situational approach, identify which leadership style would be most appropriate for this event. Naturally—you should support your claims/applications with in-text citations!This is likely to correlate with III. b. (HR/Personnel needs)
  • Design
    • Creative Plan
      • Cui bono:Who benefits? Why does this address the previously stated need or goal? (‘Start with WHY’)
      • Marketing Plan
        • Traditional (TV, radio, etc)—minimum 1 plan, maximum 3 Be sure to answer the ‘why’- why these channels, stations/etc
        • New Media (social media, website, etc) —minimum 1 plan, maximum 3 same with New Media!
    • Human Resources Planning—identify what Human Resources are needed and complete a brief plan for this event
      • Human Resources (who will be a part of the event)
        • Directors
        • Staff (volunteers, workers, security, etc)
        • Guests
        • Others (identify)
  • Plan your Event
    • Event
      • Name—and motivation behind this (why is this creative & catchy to ideal/target audience)?(This should take into consideration: the target audience(s), the surrounding communities, legal restrictions, etc)
      • Site/Event Plan—and rationale (why would this work). (For ex. How early would you need to book _____ Park or _____ arena?Is the location too big for the event?Does it take into account the needs of the likely attendees (and consider the restrictions places on a location or from a municipality)?For example—certain parks, beaches, etc prohibit animals or alcohol, some locations do not provide access for physically challenged populations, etc)
      • Staffing Plan—and rationale (early stages of who would be necessary, and thinking about ideal v realistic expectations)
    • Leadership
      • Theoretical Application (This is a personal application—I’m looking to see how you might incorporate leadership terminology to the event plan—in this draft version, a paragraph should suffice—perhaps applying terms from the class and how they are evident in your planning considerations.)
    • Contingency Plan(s)
      • Overview of Site, Staffing, Communication (briefly describe your thoughts on a back-up plan—secondary location, how will information be disseminated, what changes will be made, or services cut if volunteers don’t show up, if more event-goers do show up, etc)
  • Coordination
    • Logistics Schedule (This can be bulleted—in what order will the event go –how many volunteers per area/time with rationale—remember to use similar types of events to plan your staffing/timeline plan.You can cite them as necessary for comparison purposes.)
  • Conclusion: Briefly summarize the event plan and benefits to target audience(s).
  • Reference Page (APA formatted)

Quality and details are extremely important, will be a bit more attentive to results.

worksheets 3

there is no much to be explained, simply do the problems in the worksheets. please double check the answers

defining process and value of digital analytics

Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics.

Summarize the data analytics process with regard to the Analytics Value Chain and the digital analytics P’s.

Define “optimizing”, “predicting”, and “automating” from a digital analytics perspective.

Identify 3 to 5 data culture issues in marketing organizations that include requirements for appropriate labor, technology, and strategy.

Provide two business examples that explain the importance of using web analytics for organizational success, and how business economic value can be created by investing in digital analytics.

Include a reference page with a minimum of three references, including the course textbook.

Format your paper consistent with APA guidelines.

need help for market place live simulator

I need a tutor who is familiar with “market place”(https://game.ilsworld.com/marketplace-live/) or has used it before. I will give you the account and the password to login. Then you can see the results and the stats (from the three passed quarters) in the market place. Three quarters remain.

epidemiology incidence and prevalence

Basic Epidemiology, Incidence, and Prevalence Exercise

1.What is the definition of epidemiology?

2.Give an example of how epidemiology is important to you in your future healthcare role.

3.What is the definition of surveillance?

4.Give an example of surveillance and how you might use it in your future healthcare role.

5.Define incidence and give an example in line with your response to #4 above.

6.Define prevalence and give an example in line with your response to # 4 above.

7.Compare incidence to prevalence.

8.What three key elements (or Epitrinity) of epidemiology, along with the case definition, are the most helpful in discerning the pattern of health events in human populations?

9.What is used to express the number of events in the numerator and total population in the denominator?(Prevalence is one of these.)

10.What is used to express the number of events in the numerator and total population and a time period in the denominator. (Incidence is one of these.)

Carefully read Scenario 1 below and answer questions 11-14 which follow.

Scenario 1: A team of Epidemic Intelligence Service officers from the CDC arrives in Rhode Island to assist the state health department with investigation and control of an outbreak of measles.The team is asked to include the entire state in the investigation; thus, a confirmed case of measles in this outbreak is any resident of Rhode Island with an illness clinically compatible with measles who either has a positive laboratory test for measles or is a contact of someone with a positive test.Individuals with clinically compatible illnesses who did not have laboratory confirmation and were not contacts were classified as “possible cases”.(No recovery date would mean that the individual is still sick, or did not recover during the time frame of interest. No lab or contact is a non-confirmed case and these are considered the “possible cases”. These cases are not included depending on the question being asked, specifically prevalence & incidence, because they are not confirmed with the illness.) The team members arrive in Rhode Island on March 1st and spent a month investigating.They found case information as detailed in the chart below.

Case #

RI resident

Onset date

Recovery date

Lab confirmed

Contact

1

Yes

2/4/2015

2/19/2015

X

2

No

2/18/2015

2/22/2015

X

3

Yes

2/18/2015

3/2/2015

X

4

No

2/18/2015

3/2/2015

X

5

Yes

2/19/2015

3/6/2015

X

6

No

2/20/2015

2/27/2015

X

7

Yes

2/20/2015

3/6/2015

X

8

Yes

2/20/2015

3/9/2015

X

9

Yes

2/23/2015

3/9/2015

X

10

Yes

2/23/2015

3/10/2015

X

11

Yes

2/23/2015

3/15/2015

X

12

Yes

2/23/2015

3/29/2015

X

13

Yes

2/24/2015

3/29/2015

X

14

Yes

3/7/2015

3/18/2015

X

15

Yes

3/7/2015

3/19/2015

X

16

Yes

3/7/2015

3/19/2015

X

17

Yes

3/7/2015

3/20/2015

X

18

Yes

3/7/2015

3/29/2015

X

19

Yes

3/7/2015

4/1/2015

X

20

Yes

3/8/2015

3/17/2015

X

21

Yes

3/8/2015

3/22/2015

X

22

Yes

3/9/2015

3/22/2015

X

23

Yes

3/11/2015

3/29/2015

X

24

Yes

3/11/2015

3/29/2015

X

25

Yes

3/16/2015

3/29/2015

X

26

Yes

3/17/2015

3/29/2015

X

27

Yes

3/18/2015

3/29/2015

X

28

Yes

3/21/2015

3/29/2015

X

29

Yes

3/21/2015

3/29/2015

X

30

Yes

3/21/2015

3/29/2015

X

31

Yes

3/21/2015

3/29/2015

X

32

Yes

3/21/2015

4/1/2015

X

33

Yes

3/21/2015

4/2/2015

X

34

Yes

3/21/2015

4/2/2015

X

35

Yes

3/21/2015

4/2/2015

X

36

Yes

3/21/2015

4/2/2015

37

Yes

3/21/2015

X

38

Yes

3/21/2015

X

39

Yes

3/22/2015

4/3/2015

X

40

Yes

3/23/2015

X

41

Yes

3/23/2015

X

42

Yes

3/29/2015

X

43

Yes

3/29/2015

44

Yes

3/29/2015

X

For the purposes of this exercise, use one million for the Rhode Island state resident population, and answer the questions using confirmed cases only unless otherwise specified. Note:remember to express all rates (incidence is a rate) per unit of population and per unit of time.Prevalence (a ratio) needs only to be expressed per unit of population.

11.What was the prevalence of measles in Rhode Island as of March 1st?

12.What was the prevalence of measles in Rhode Island as of March 24th?

13.What was the incidence of measles in Rhode Island for March?

14.What would the incidence be for March if possible cases were also included?

Read the two PDF articles below.Fill in the blanks on the following table using the formula for determining prevalence, incidence and duration.

Prevalence = Incidence x Duration

Duration = Prevalence / Incidence

Incidence = Prevalence / # Years Duration

Prevalence and Incidence of Selected Diseases

Disease

Prevalence per 100,000

Incidence per 100,000 per year

Years

Duration

15.

Epilepsy

30.8

12.2

16.

Multiple Sclerosis

56

5.0

17.

Parkinson’s Disease

157

7.85

18.

Motor Neuron Disease

7

1.7

19.

Central Nervous System

17.3

3.99

20.

Neoplasms

10

2

Observing the data in the table above,

21. What interpretation of the data can you give?

22. What applications do you find for the clinical practitioner?

23. What applications do you find for the Epidemiologist regarding prevention?

Review Katz et al. 23 Birth Outcomes: A Global Perspectivehttps://studentconsult.inkling.com/read/jekels-epi….Then read the scenario below and answer the questions which follow.

Scenario 2: In a city of 100,000 people, there were last year 1000 deaths and 1500 live births (none were multiple births), of which 1200 infants survived to see their first birthday.Three mothers died in childbirth.Using the Week 3 PowerPoint for definitions, calculate:(http://www.columbia.edu/itc/hs/pubhealth/modules/d…)

24.Infant mortality ratio :

25. Crude death rate:

26.Crude birth rate :

27.What possible conclusions could you draw from these rates, about the overall health status of people in this city?What should the interprofessional team do to help improve the situation? Be sure and support your conclusions using data.

Textbook: Katz, D., Elmore, J., Wild, D., Lucan, S. (2013). Jekel’s epidemiology, biostatistics, preventive medicine, and public health (4th ed). New York, NY: Elsevier.

make a power point of completed proposal

To create your Final Course Project PowerPoint Presentation, you should not copy and paste large sections of text from your written proposal. A PowerPoint presentation is different from a written report. Your slides should include only the main points from your proposal, and these main points should be condensed into short phrases and explanations. Your PowerPoint presentation should include the following elements: The presentation should include 9-10 slides, including the Title Slide. It is important to ensure your instructor can follow your presentation and understand what you are communicating. You will not be recording your voice; you will be giving your instructor your script directly on the slides themselves and in the dialog box.

The presentation should include:

  • Title Slide
  • Purpose Statement Slides
  • Audience Slides
  • Problem Slides
  • Original and Creative Solution Slides
  • Visuals that enhance your presentation

Title Slide

Your title slide should include the following:

  • An appropriate title for your proposal presentation
  • The name of this course (in place of the name of the company preparing the proposal)
  • The author’s name
  • The date of the presentation

Purpose Statement (1-2 slides)

Include the purpose statement from your project. Add a reflective statement if you think you have fulfilled the purpose of the project.

Audience (1 slide)

Your slides should explain who the audience of your proposal includes and what their needs are.

  • Tell how you will overcome skepticism.
  • What objections do you anticipate?

Problem Section (2-3 slides)

Just as you did in the written proposal, you must prove that a serious problem exists. You may want to answer these questions about your problem:

  • How long has the problem existed?
  • Is it worse now? Why?
  • What are some relevant statistics?
  • What are other people doing to solve similar problems?

Original and Creative Solution Section (2-3 slides)

Your slides should briefly outline the change you propose and want approved. Your solution should be directly related to the problem you just documented and be appropriate to the audience you’ve described.

Again, please remember that PowerPoint slides should use short phrases and explanations, not complete paragraphs from your written proposal. You should consider using visuals in this section if you cite numerical data to support your plan.

In the overall format of your PowerPoint slides, please use the following guideline:

  • Use an appropriate design template. Assume that your presentation will be given in a “bright” room (with the lights on)

A Word on Visuals…

Make sure your visuals explain, support, or enhance your presentation. Do not use visuals simply as decoration.